Digital Exchange - Web Design, Development, SEO, SEM, Media Planning

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About Us

Digital Exchange, which integrates traditional marketing understanding into innovative channels, always pursues innovations, firsts, dynamism, and dreams while building the unique, extraordinary worlds of brands. It serves as B2B through agencies.

Programmatic Words

About Programmatic

Programmatic Direct

It is an advertising model that allows the publisher and the advertiser to communicate directly, similar to traditional advertising, to buy and sell inventory at a fixed price.

Programmatic RTB

This model, known as a real-time auction, is an advertising model that allows you to purchase inventory within milliseconds by bidding, unlike traditional advertising.

Trading Desk

They are companies which managing DSP for advertisers.

DSP (Demand Side Platform)

The technology used by Trading Desks to make purchases on behalf of advertisers and companies that provide this technology.

SSP (Supply Side Platform)

Platforms that show the minimum prices that publishers set for their inventory to be presented to advertisers.

DMP (Data Management Platform)

They are data management platforms where user data are classified, that contribute to a brand's creation of its own advertising strategy.

Re-Targeting

It is an advertising strategy for reaching the data of users who are interested in a product through cookies and then retargeting the same user group.

Deal ID

These are the IDs that the publisher transmits to the advertiser and the trading desk in order to integrate both systems so that advertisers can benefit directly and premium from the publisher's inventory.

Preferred Deal

Ad Exchange is publishers delivering their inventory to buyers at a fixed price before auction. If the fixed bid does not attract interest, the inventory is submitted to the general auction and the buyers included in the Deal cannot participate in the general auction.

First Party Data

It is the user data collected by the sites through cookies to reach a specific target audience or to re-target the previously targeted audience.

Third Party Data

It is user data collected through data companies and purchased from them.

Viewability

Viewability is a metric in digital advertising that tracks ad impressions which are actually seen by real humans. These impressions are called ‘viewed impressions’.

Frequency Cap

The metric that determines how many times an ad is displayed to a user within a given time period. This metric prevents the ad from appearing multiple times by the same user.

Behavioral Targeting

It is the acquisition and usage of the information such as how long a user stayed on a site they visited and which pages they visited for targeting purposes.