TheADX Digital Platform offers an alternative communication and marketing channel to all of our universities in Turkey and abroad.
Emrah Pamuk, CEO of Digital Exchange, said that ‘Universities, via TheADX Digital Platform; could reach students by focusing on country, city, town, district or even neighborhood, and also could organize special promotions and advertising campaigns for them all.
When the countdown starts in university preferences, the education sector is introduced to a new groundbreaking technology. TheADX Digital Platform, which brings together universities with students, has signed a first application in our country. ADX presents for universities an alternative communication and marketing channel to reach for the students who live in any part of the world. This technology, which helps universities to reach their target student candidates easily, makes it possible for students to find a faster and more accurate university.
TheADX, which is developed by us using Artificial Intelligence technology in as a real time, offers ads for studenst and parents that what they are searching. Universities use many targeting criterias to reach students. Targetting at point-shoot, the system establishes a direct and good communication between students and universities. Thanks to the platform, universities are able to spend their advertising budgets in the most accurate way
The Best Way for Using Budgets
Emrah Pamuk said that ‘’the digital media plans of the universities used to be mostly parental, now 70 percent of the students, 30 percent of the parents have changed. Universities could fit all communication with the students in the last 2-3 months or even 45 days, so that there may be information pollution and perception confusion in most of the media in the period of preference. We recommend that the universities plan their campaigns, promotions and advertisements in front of both sides because the final decision is the parents with the students.’’
The Success with Targetting
Noting that targeting is a key factor in the success of the system, Pamuk listed the targeting points as follows: Besides location and re-targeting, word, technical and time targeting could be done by using TheADX Platform. The areas that have potential for growth with word targeting correctly, could be transformed the websites into a traffic machine with high return potential. With time targeting, budget spending is maximized with the most impact of campaigns by publishing only certain hours of the day.
How will universities use the system?
https://theadx.com/universite-dijital-medya-planlama/ After entering that link, universities first choose the type of digital media planning that they want and then the location. Plans are determined by which algorithm is choosen. Here we have two different options: Density Algorithm; It calculates the budget that should be spent depending on the density of the students in the determined location. Distance / Nearness Algorithm; In the event that the university is ahead or behind in the designated location, the budget is calculated by depending on the distance or proximity to the universities with the nearest number of students. In the results; number of students, video ad budget, banner advertising budget banner and video impressions can be seen.
TheADX Platform targeting criteria:
Location Targeting: One of the most important points of providing a campaing with audience and seperating them sections is where a user lives. Therefore, the campaign; focus on a country, region, county, city or even neighborhood. With location targeting options, universities can communicate with people when products or services are really needed.
Re-targeting: The organization can be remembered by using re-targeting.
Word Targeting: By accurately identifying areas with potential for growth, websites could be transformed into a traffic machine with a high revenue potential. Words within URLs can be specifically targeted or ads on pages containing unwanted words may be blocked.
Technical Targeting: It is an excellent way of narrowing the target kits according to the approach criteria and managing the advertising activities according to the current usage status of the user. Technical specifications of the campaigns (scanners, screen resolutions, device features, etc.) could be specified by using technical targeting.
Time Targeting: A campaign targeting option that could be restricted to run only on the days when ads are most likely to reach and interact with the target audience. The campaign budget is maximized for maximum impact by posting the campaign only at the relevant hours of the day.
24 April 2019 Wednesday tarihinde yayınlandı.
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