Digital Exchange’s CEO Emrah Pamuk said, ‘’we realize same and more things with InStory content in companies’s web sites like what we’re doing in Instagram’s story app.’’
He said ‘’with the merger of Digital Exchange and Insider, brands will meet their strategic and operational needs 360 degrees.’’
InStory app provides chance of increase e-commerce sales up to %50 to company’s who have mobile web sites. InStory content who easily integrable to Mobile web’s heart of e-commerce, opens a new pass to more than 20 sectors who wants to reach their customers in brand marketing.
Insider’s director of commercial channels and mobile platform Ali Can Kamiloglu specifed Insider is a totally new product, they’re feeling very happy about bringing new skills with InStory products to their Turkey’s solution partner’s Digital Exchange’s experts. Kamiloglu said ‘’with the merger of Digital Exchange and Insider, brands meet the strategic and operational needs 360 degrees.’’
There are Offices in 20 Countries
Insider who supports brands' growth by expanding their marketing networks, they’re operating software and technology company who provides increase sales to e-commerce sites tools. There are offices in 20 countries includes London, Singapore, Tokio, Dubai, Moscow.
New Sale Tool on Mobile Site
Digital Exchange’s CEO Emrah Pamul who specified that in cooparetion with Insider presented another totally new Digital marketing tool on mobile web, said, we realize same and more things with InStory product in companies’s web sites as what we’re doing in Instagram’s story app.
Emrah Pamuk; mobile shopping, constitutes 50 percent of the total global shopping, said. In data of Insider; although 62 percent of internet traffic comes from mobile channels, only 20 percent of purchases are made through mobile channels. In this way, Emrah Pamuk; Insider is an important inovation for only mobile web sites for increase mobile web site’s transformation potential and customer interaction.
More than 20 Sectors Reaches Their Customers
Emphasizing by Emrah Pamuk, in mobile web’s interaction incresead up %50 owing to InStory Product’s provide interactive experiences; drew attention to when personalizing app add to system, sales, clicks and ratings of brands rising up to 70 persent.
He states, besides e-commerce from banks to travel companies, from airports to automative and ensurance, over than 20 sectors using InStory app actively to reach their customers. Said, ‘’Every brand prefers this app who’s using digital media and wants to make difference in the field of sales-marketing.
Brand Loyalty Came With InStory App
Brands can create high quality images, videos, gifs owing to InStory’s app ‘’Do It Yourself’’ editor. In this way, brand’s every page in their mobile web sites can become dynamic. Images in InStory, adjusting full screen or vertical format and can become a three-dimensional halo to show visiters on mobile web sites. App, increasing loyalty to brand because of mobile web conversions.
Story Technology is in Mobile Web Now
Insider platforms supported by ‘artificial intelligence and machine learning’ . In InStory, where the segmentation system is applied, where manpower is reset and all decisions are left to artificial intelligence, gender to age, income level to possibility of purchase, to wiewed and sold product, a wide range of segmentation can be applied. On InStory app, increase the efficiency of the system with personalizing app, Insider Commercial Channels and Mobile Platform Director Ali Can Kamiloglu says, gives this examples about operation of the system;
Let’s say; you looked at a computer on electronic market but you didn’t buy it, when you’re in the same market you can see a story with a good video in InStory about the computers you’ve searched before and it might impress you. While a person searching a hotel’s mobile web site in Turkey, can encounter with different stories and videos, a tourist searching the same hotel’s web site in France can see totally different things. Can changing stories by target audience stands out different qualities of system.
About Digital Exchange:
Digital Exchange is lead of digital service agencies from the support of SEO software and contextual to keyword and programaticly advertising from search console advertising to social media management and the other creative studies, in wide fan sector. Company oversees, visibilty of their customers in internet World and meets correctly their traffic needs, reachs correct target audience, of their first priorty in bussiness processes.
Digital Exchange, in one of the internet platforms biggest sources Social Media World, from the Planning state up to application, working as a table mate in every step in bussiness processes with a customer who wants to rise brand value and increase their interaction. Company isn’t only national, provide services of customer’s profossional digital Planning from international chain of Asia to Europe and America. Company is a member of IAB Turkey who the advertiser - agency - media trio is represented under the same roof.
About Insider:
Insider is a platform powered by deep Artificial Intelligence and Machine Learning algorithms; web, mobile web, mobile application and advertising channels with real-time predictive segmentation provides personalization solutions. Growth Management Platform Insider, digital marketing experts; It provides rich features in all stages of growth, from acquisition to activation, from customer attitude to retention, and helps them accelerate growth at every stage of the sales funnel.
Insider, the Growth Management Platform built on a unified data layer, eliminates the need for complex integrations and IT team loyalty; It is easy to apply and use. Simplifying the lives of digital marketing experts, the company supports the growth of brands by reducing their marketing waste. Insider; It is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei.
24 July 2019 Wednesday tarihinde yayınlandı.
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