‘With this new digital platform, AVMs can reach out to potential customers by targeting through districts or neighborhoods and can organize special offers for them. ’- said Emrah Pamuk, CEO of Digital Exchange.
Digital Exchange - Turkey's leading technology service company, represented to the market a brand-new digital marketing platform which delivers the potential customers to Shopping Centers sector continuing to grow in Turkish economy. TheADX, digital platform operated by Turkish software developers with using artificial intelligence technology, together with stores offers an alternative marketing channel that increases sales volumes to all shopping centers settled in Turkey and abroad.
TheADX's strategic partner Digital Exchange, by real-time demand platform DSP (Demand Side Platform), are bringing together potential customers with Shopping centers all over the world. TheADX platform is the first and only example in Turkey which works with map and micro-targeting technology. With this new digital platform, shopping centers can organize special advertising campaigns for potential customers, focusing on areas or districts.
The digital way to reach potential customers
Starting from the standard 5 km radius, Shopping malls can easily reach their potential customers living in an area of their size by TheADX platform. Practically, Shopping Density Algorithm and Life Density Algorithm options are used. Making media purchases faster and smarter by analyzing data, TheADX provides the opportunity to make digital planning specific to the target audience.
Advantage of being superior in shopping malls competition
Founder and CEO of Digital Exchange, Emrah Pamuk stated that the shopping mall industry has been growing rapidly in our country in last 15 years and this growth will continue in the coming years. ”TheADX platform allows shopping centers to quickly reach out to potential customers and thus give them the advantage of being competitive“ – he said.
First time in Turkey TheADX represented for using to shopping malls industry with targeting vertical marketing by Emrah Pamuk, emphasized, that the platform is a programmatic advertising technology developed with artificial intelligence. Pamuk said: ‘All industries and brands which are investing in the digital space and want to attract their potential customers and organize special offers for them set the task of using TheADX platform’.
The next step is tourism and education sector
After the Shopping mall industry, TheADX platform will open up to the tourism and education sector as noticed by Emrah Pamuk, ‘Banner, video or dynamic banner that comes directly to the customers looking for products in the Shopping mall or stores inside it, makes a full shot to reach the potential customer. Platform based on map technology, can be used by shopping malls or store chains in all countries of the world, including Europe’, - he said.
Software advertising growth trend
Emrah Pamuk draws attention to the rising trend of software advertising in recent years, he said that TheADX is also an Advertising Software Purchase Platform. Software advertising analyzing data by using technology and making advertising purchases fast and effective, Pamuk said.
How does the system work?
Shopping malls are able to reach all customers willing to shop in the region by using TheADX Platform with Shopping Density Algorithm option. In this option; media planning based on the number of potential customers willing to shop in many categories such as shoes, bags or clothing. According to the selected product categories in the designated neighborhoods, video and banner advertising unit costs can be seen on the system together with the number of people who can be accessed.
With Life Density Algorithm shopping malls able to plan digital media for living in regions and depending on the range of customers they want to reach. With frequency adjustments for video and banner ads, video and banner ads ’how often broadcast is required’ and ‘how many times it will be shown to a person during broadcast‘ can be set on the system. Potential customers can also be given directions in advertising by interactive ads.
18 March 2019 Monday tarihinde yayınlandı.
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