The Age of Artificial Intelligence in Digital Marketing Has Begun

Artificial intelligence supports digital marketing efforts with capabilities that were not possible before.

Artificial intelligence is used as a broad definition to describe the combination of techniques that enable a machine to perform cognitive functions that require human intelligence. The most well-known methods of artificial intelligence (AI), which include the ability to learn, discuss, and interact with the environment of machines, are machine learning and deep learning. Digital marketing uses these techniques for purposes such as targeting, personalization, social listening, and improving the content design, thanks to new generation tools.

Using machine learning and deep learning makes it possible to improve marketing performance. On the other hand, according to a 2019 study by Accenture, 84 percent of marketing executives believe artificial intelligence is necessary to achieve their goals.

Thanks to digital marketing solutions that facilitate access to artificial intelligence technology, such as RAWY, within the structure of Digital Exchange, the marketing world can also benefit from the advantages of artificial intelligence technology.

Drawing attention to the fact that the digital marketing capabilities of artificial intelligence increase online conversions and return on investment, Digital Exchange CEO Emrah Pamuk said, "Companies that utilize artificial intelligence in their digital marketing efforts have the potential to increase their revenue up to 30 percent in the next four years."

What digital marketing tasks can artificial intelligence perform?

Artificial intelligence which is used to automate many marketing tasks and improve processes today, helps marketing professionals by saving time on tasks that are difficult or even impossible to do manually within a reasonable time frame.

Marketing teams can start to get results by configuring algorithms once in artificial intelligence solutions. Once the AI ​​solution is integrated into the processes, marketers only need to analyze the results. The time that artificial intelligence solutions bring can be devoted to more strategically important tasks.

Advantages of artificial intelligence in digital marketing

Digital marketing studies that can be carried out with artificial intelligence show a wide variety from data collection to analysis, from target audience analysis to audience segmentation, from product suggestions to chatbots. These studies provide the following advantages:

• Artificial intelligence can evaluate large amounts of data in real-time and process it according to predefined rules. It can determine information such as the likelihood of conversion or an interest in a product or marketing message.
• It can segment your visitors in real-time based on their current behavior and then create segments with very detailed criteria such as unstable visitors or those interested in a particular product or message. In addition, segments in artificial intelligence do not remain constant. It is updated automatically depending on the purchase intention or the buyers of the visitors.
• With its customization capabilities, it allows you to customize every element of your website in real-time according to the visitor segments you define. You can trigger actions in real-time according to the segmentation performed by algorithms with artificial intelligence. This allows you to prioritize your actions and most importantly, optimize your marketing budget as targeting is much more precise.
• To be able to monitor your brand image online, it is essential to constantly analyze the website and social media. The volume of this data and the range of formats (such as text, images, or videos) in which it is available is also constantly growing. It's getting harder and harder to handle all of these manually. Artificial intelligence can automate this task and, above all, obtain much more precise information much faster. It is the ideal tool to help identify a new influencer for your brand or spot a potential crisis before it develops.
• When you have visitors to your website, they want it to be easy to contact if they have any questions. Relying only on human personnel, it can be difficult to handle multiple requests at once, especially since they can arrive at any time of the day or night.
• Chatbots, powered by an AI algorithm, can instantly respond at any time of the day. Depending on the understanding of the query, they can provide relevant answers in real-time, thus increasing customer satisfaction.

Digital campaigns are more effective with artificial intelligence

Emphasizing that the correct collection and use of data is the cornerstone of today's marketing activities, Digital Exchange CEO Pamuk said, "Artificial intelligence-supported digital marketing tools enable companies to reach their growth targets by undertaking tasks that would take too long to be accomplished by many people."

Modern digital marketing practices offered by artificial intelligence provide many advantages to institutions and marketing professionals. Artificial intelligence can process more tasks with greater precision and in a very short span of time, even in real-time. It allows marketers to significantly increase their return on investment by promoting their marketing campaigns.

Artificial intelligence can be used in a variety of ways to support marketing professionals in the implementation of goals such as increasing customer engagement in digital marketing strategies, increasing conversion, and increasing customer loyalty.

Digital Exchange is ambitious with two domestic solutions in the field of artificial intelligence

Digital Exchange offers effective solutions to the marketing world with two different solutions in this field. The cloud-based video preparation platform called RAWY, with its business and e-commerce focused solutions, frees industry-standard video designs, and shortens output times. RAWY facilitates the transfer of traditional advertising videos to social media and digital channels. The platform, which enables even professionals without design knowledge to design their own videos, offers special solutions to the e-commerce sector with its artificial intelligence-supported e-commerce technology RAWY CAMP.

Ihracat.in, which is a unique platform by combining different solutions in order to make brands that want to expand abroad, enables brands to manage all their strategy, planning, and operational processes. With the platform, Digital Exchange supports brands at every stage from brand registration to e-export-related incentives, from artificial intelligence-supported market research to identifying digital opportunities, from e-commerce site preparation to social media studies, from marketplace management to media planning. Theadx Export on the platform is the world's first artificial intelligence-based export planning tool and provides the opportunity to examine the export data of the whole world on a yearly basis with the GTIP code. Matching products with importing companies, the product can perform detailed market research, data mining, and media planning.