Things You Wonder About Call Tracking

Nowadays, because online form filling has decreased considerably, call performance reporting in mobile ads is much more prominent. In particular, the performance of phones obtained from online ads such as Instagram, Facebook, Google and Yandex and various offline ads such as television, radio and billboards can be reported separately. Thanks to call tracking, details such as how much phone a keyword earns, as well as which of the television and radio advertisements, can be measured. If you are curious about much more about the subject, we have answered questions such as what is call tracking and what does it do.

What is Call Tracking?

Call Tracking is the analysis of calls to a corporate phone number obtained from different advertising channels, online and offline. These calls, which are analyzed offline such as television, radio and billboard with call tracking technology or through online channels such as Instagram, Facebook, Google and Yandex, are reported on an operating panel after the process.

How Does the Call Tracking Process Work?

If you have decided to use the call tracking service, a specially prepared command is placed in the codes of your website first, so the call tracking system automatically starts to monitor all incoming calls. These calls coming from a mobile phone or landline number are controlled by the system. At the same time, different UTMs are created in order to receive calls separately from the phone numbers in each advertising channel. In this way, the call tracking system is made ready. As a result, you can control your customers from different channels on a single panel.

What Does Call Tracking Service Do?

●   With call tracking, you can track the incoming call from which advertising source, where and when it came, and record the calls during the conversation with the customer.

●   Thanks to this service, you can make all analysis of unanswered, busy, canceled, answered and repeated calls during the call.

●   If you use the call tracking service, you can analyze the number of calls received from the website. In addition, with the call tracking service, your potential customers are called back on your behalf within seconds thanks to the "Call Me Back" feature. This way you won't miss calls.

●   With the call tracking service, you can easily download all data according to date ranges to your computer or smartphone.

●   You can identify a person who called you in the past from your website through the "Seeing the caller" integration in the call tracking service.

●   You can analyze the satisfaction of your calls through the "LikeOrDislike –LOD" application. You can also save people who are not satisfied with the conversation to your panel and then reconnect the person to the operator within the automatically determined time.

●   Call tracking is effective in analyzing the traffic of contact forms on your website and answering questions such as who, when, on which advertising channel, entered your contact form and from where. It also provides the opportunity to reflect this information on the panel.

●   Call tracking is also compatible with Google and Yandex. Thanks to this harmony, it offers the opportunity to control your advertising budgets.

●   Another advantage of the call tracking service is that it supports the acceleration of the operation by providing integration with the "CRM system".

●   You can also reflect this information to the panel with call tracking, which allows you to analyze customers who want to reach you via e-mail via your email tracking application.

●   Thanks to the call tracking service, you can also measure the call handling performance of your sales personnel working in your company.

You can learn more about Call Tracking Service by clicking on the link!