What Are Inspirational VR Marketing Examples?

Today, we can see that the limits of imagination are endless, thanks to different applications. Moreover, we are able to melt these dynamics, which have become practices that "facilitate and accelerate" by adapting to many areas of life, in the same pot with another most important dynamic of life, namely marketing; We're talking VR marketing.

What is VR?

We seem to hear the questions of what is VR marketing or what does VR marketing mean. The concept of virtual reality, or virtual reality in Turkish, is an application used not only in games and similar fields, but also in marketing strategies, and it is a truly dazzling experience.

This application, also called computer simulation reality, refers to technologies that can replicate a real environment, creating an imaginary universe and supporting it with sounds, visuals and other elements. With VR, it is possible to immerse users in a virtual world, that is, a three-dimensional reality designed by computers.

The worldwide market share of technologies such as augmented reality, virtual reality and mixed reality is expected to exceed $220 billion between 2021 and 2028.

Considering that most VR experiences take place in 360 degrees, it becomes clear how close it is to reality. So where does VR work? Companies use this application to show or promote their products to their customers.

Virtual Reality (VR) Marketing Examples

Gucci Town

Fashion giant Gucci aroused interest with the recently launched Gucci Town. Here players have the opportunity to explore the town and communicate with other people in the game. Here, people can visit art exhibitions, play small games and visit the Gucci store where they can buy clothes for Roblox avatars.

Etsy Virtual House

The virtual home feature that Etsy launched in 2021; It attracts a lot of attention with its personalized feature, real-scale businesses and 360-degree visuals. This virtual home is functional for holiday shoppers.

Everything in the Etsy virtual home is designed for shopping. With this application, users test how the items they buy will look in their homes.

Nikeland

Partnering with Roblox, Nike took the first step into metadata. Nikeland consists of buildings and areas where players will compete in minigames.

The online game is fed by real-world movements and these movements are observed through accelerometers on mobile devices. For example, a real-world move could turn into a jog or long jump at Nikeland.

This platform also has a showroom where players can purchase Nike's new digital products.

Wendys' Metaverse Restaurant

Wendy's launched Wendyverse in March 2022. This app is a virtual restaurant on Meta's Horizon World Platform. Wendy's management states that users can get behind the kitchen counter and take part in very enjoyable experiences. Those who visit Wendyverse can find Easter eggs with various surprises, from playing basketball to playing basketball.

Samsung 837X

The giant brand Samsung introduced its own virtual world, the 837x, to the market at the beginning of 2022. Modeled after the flagship store, this virtual world was featured with the "You Make It" dynamic. Launched as “Choose Your Own Journey,” this dynamic is made up of highly colorful technology and characters.

McDonald's VR Sign Exhibition

McDonald's, the leading brand of the fast food world, has created a virtual reality space to be exhibited between January 31st and February 15th. In this hall where the Chinese Zodiac is exhibited, users can perform activities such as discovering Zodiac animals, learning horoscope information and learning their own personal horoscopes. McDonald's

worked with famous designer Humberto Leon to create the virtual world and exhibition here.