By the High Choice Board, voter lists announced on January 4, for the selection of local administrations to be held on 30 March 2019.
In candidate presentation we will be meet the people with a period that people can use Digital communication platforms actively, instead of tradetional ways. Citizens in Turkey, wasting their 7 hours on internet actively in a day. In Turkey, there are 54 million internet users corresponding 67% of the population. Therefore, the importance of using digital technologies by politicans who want to reach the audience is draws attention.
While there was a goal of gathering hundreds of thousands of people to a square in the past, a video produced in seconds can reach millions of people and change ideas, which enables politicians to implement much more powerful political marketing management.
Specially in America, we know that digital network using intensely, although both Obama and Clinton spend almost twice as much on their television campaigns, the overriding of digital work makes the issue even more important.
President Recep Tayyip Erdogan had explained ‘’We’re abandoning the old campaign methods.’’ And other political parties had said ecofriendly campaigns will be supported. All this things, the most obvius indicator of Digital media will be used actively in next periods.
With AK Party’s ecofriendly local selection campaign, Turkey will witness to digital propaganda in politics on the 31 March 2019 local selection period. Specially President Erdogan’s explanation with emphasis on Social media, with noise and image pollution, fill the cities with plastic and papers, costly wastage will be ended higlightings turned eyes to how to do effective political campaign with digital marketing.
Well, what candidates need to do about this issue, what kind of digital selection campaign they need to create?
Turkey’s one of the prominent Digital agencies Digital Exchange’s CEO Emrah Pamuk explains how to advertise by use ADX, DSP systems.
WHAT CAN CANDIDATES DO FOR DIGITAL PROPAGANDA?
All marketing actions should complement each other. While supporting pyhsical activities with digital, in physical activity, voters should be directed to social media and power sharing should be done. Allow flexibility while budgeting and most important unmeasurable investment should be avoided. All non-transforming, uninteresting digital campaigns should be canceled and investment in the efficient ones should be increased.
On the Digital side certainly target pages expressed landing pages should be designed. In here forms for receiving feedback from visitors in the page should be designed and views should be analyzed with data mining methods and the voters current emotional analyze should done. In this way, with the methods described above redirected users’s current emotion status, their attitudes to party and candidate, can be translated easily to digital data.
Emrah Pamuk who proposes to use the technologies in order to use budget correctly, mentioned TheADX system Briefly:
Targeting Location: A user’s current living location is most important information spot for provide campaigns related to target audience and separate segment your audience. With location targeting options, you can communicate with the people when they really need your product or service.
Re-Targeting: By using re-targeting, maket he people remember you and your party, make unforgettable and get stronger.
Word Targeting: By describe correctly the areas have growth potantiel, make your website to a traffic machine that have high income potential. You can specially target the words in URLs or you can block an advertising that including words you don’t want to have. (exp: violance, terror etc.)
Technical Targeting: A amazing way of managing how to treat your target audience highlights of how to do it and status of users daily usage. By using technical targeting, you can determine your campaignes technical features. (scanners, screen resolutions, device specifications etc.)
Time Tageting: A campaign targeting of restrict your advertisements only reach the target audience and work in days when there’s a high possible to interact people. By sharing the campaign in a day’s related times, campaign’s budget maximize for more interaction.
Do neighborhood to neighborhood planning and dynamic advertisement presentation. Candidates who don’t wan to waste their budgets for nothing, they can use their budgets correctly and conscious by advertise to only their voters. But how?
You can advertise to your voters with only 4 steps!
After click on this link https://theadx.com/yerel-secim-digital-medya-planlama first, choose type of candidate you want to do digital media planning. Then, choose you want to do digital media planning location. There are 2 different options of the algorithm to choose which planning to do.
1) Density Algorithm: : Calculates the budget of you need to spend by density of voters in your targeted location.
2) Distance/Proximity Algorithm: When in case of your party is in the front of or behind in your target point, it calculates the budget you need to spend depending on the distance or proximity of your party to the parties with the number of votes closest to your party
You can see the numbers of voters number, video advertisement budget, banner advertisement budget, banner and video view numbers in the results.
09 January 2019 Wednesday tarihinde yayınlandı.
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