With the coronavirus pandemic, online shopping has become an important part of daily life, while statistics reveal that one third of the world benefits from e-commerce. Due to the variety of products and price advantages, shopping from abroad has become an important part of e-commerce. So much so that e-exports are estimated to reach 627 billion dollars in 2022, increasing their share in e-commerce globally by 20 percent.
Covid-19 and special campaigns has increased the export volume of Turkey
Borders in increasing cross-border trade, urban and technology have a significant share in the growth of the young population uses in all areas of life. Pointing out that this situation Ellis offers an opportunity for businesses in Turkey, CEO of Digital Exchange Cotton, "e-commerce development and expansion of the border also opens an important window of opportunity for cross-border electronic commerce. Today there are 1.5 trillion global e-export markets and Turkey is also affordable in this market, it is a good candidate for a share of the variety and quality of production. With the impact of the COVID-19 outbreak, e-commerce increased by 850 percent in the bay region. The Asia Pacific region covers more than a fifth of the global market. They can do AliExpress sellers in Turkey on platforms such as doubling their turnover in a month with a week of special promotions. However, for these achievements to be meaningful and permanent, cross-border marketing efforts need to be strengthened ” he spoke.
It is necessary to be able to touch the other consumer with cross-border marketing
Stating that it is not enough for companies that will make e-export to only present their products to the other party, Pamuk said that their marketing activities should also be shaped according to the other consumer. The average basket size by e-commerce data in 2019 in Turkey is 267 TL, the value of Japan at $ 141, $ 100 in Canada, and $ 90 in Singapore, cotton, indicating that the throughout Europe over 60 dollars, consumers in the last period .He added that he is shopping from a single point and the products that complement each other in e-export will be effective in increasing turnover.
Emphasizing the importance of localization instead of translation from one language to another in marketing studies, Pamuk continued his words as follows: “You have to know the other side culturally. Just like in face-to-face sales, it is important to be able to feel that there is a person and to be sincere in electronic commerce. You should know the shopping behavior of the consumer and support your sales with content accordingly. Especially in countries where e-commerce is developed, consumers attach importance to content richness and quality. Considering that the young population knows the technology very well, it is inevitable to include product information, visual and promotional texts, fast-rising trends such as videos in e-export in cross-border marketing. "
It is necessary to prepare the strategy according to different formats and metrics
Stating that social media usage rates, influencer content and even measurement indicators vary from country to country, Pamuk said, “As Digital Exchange, we conduct special studies for our customer portfolio to reach consumers in different countries and regions. Here, we always move forward by making a plan according to the country and the consumer we target. Different formats and metrics should be part of your communication strategy in order to promote your products or services. "It is possible to convey a clear message, especially in sales-oriented works, by setting up this plan right from the beginning, understanding the audience and focusing on the right channel."
18 July 2020 Saturday tarihinde yayınlandı.
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