Future Of Shoppıng: Personalızed E-Commerce (Me-Commerce)

How many time do you think to buy a product before you decide? Or let’s ask that way; how much time do you spend to buy the best product for you?

Researches proove that there is a direct proportion between motivation of shopping and feeling better, but sometimes consumers spend about finding and buying a desired product. This situation discourages buying enthusiasm of potential consumers. In near future, we are about live in a new era to end this suffering situation: “Personalized E-Commerce” (Me-Commerce)

Imagine a store and its products that are designed by your pleasure, your body size and your shopping history and find its place on e-commerce websites… personalized page design and e-mailing sysyems by 42% and personalized web contents by 40% make an increase on engagement with consumers. This shopping system will be standart with personalized e-commerce soon.

Since the last decade, personalized e-commerce that identifies your shopping behavioural style better than you, improves people’s consuming habits. Based on Segment’s researches, 85% of consumers are contented by purchased products with personalized e-commerce. The research also shows that there is an increase to 50% about consistency of buying chosen products.

High demands of consumer’s datas are like life-blood for personalized e-shops to survive, but maybe some consumers don’t want to share their personal datas. Many generations behave conservative about sharing personal data. The one of biggest problems is that e-commerce industry couldn’t get yet the trust of ‘digital immigrants’ who have main cash-flow potential. This impredes development of personalized e-commerce, but consumers of generation ‘Z’ act more eager about opening their personal data. If you take a look of SaleForce’s research, 52% of generation ‘Z’ interpret to share their personal data in case of scheduling products how they demand.

Those evolvements make personalized e-commerce’s market value higher than ever. Sector leaders claim that in case of funding huge investments would be by feeding with personal datas, personalized e-commerce will raise in value by trillions.

It’s pretty obvious that personalized e-commerce’s deveplopment and variation will not stop… In every decade, a generation emerges and it shapes future by critisizing its previous generation. Advancing technologies and products with this understanding re-build numerous habit of humankind. To be a witness of it is very exciting, this time period will show us what happens next.