How Should Brand Communication Be During the Pandemic Process?

In the Covid-19 pandemic, many brands and institutions slowed down or even stopped my communication. This situation was temporary for some brands and permanent for others. Well, how should we proceed in this uncertain process, let's take a look at this issue, but first, let's look for an answer to the question of what is brand communication?

Brand communication is a communication style that ensures the desired results in sales and marketing. Brands represent products. The fact that the brand is visible in the market ensures its high effect. There are many communication channels for brand communication such as digital ads, Public relations, event planning, outdoor, campaign planning. Brand management is in a sense the management of the image. So how should digital marketing/brand communication be done in a limited and limited process like the pandemic?

It is up to you to direct the future of your brand and your organization in the pandemic where uncertainty prevails. Because almost everyone had to exist more in digital environments during the pandemic process. If we say that a company that does not exist in the digital platform does not appeal to most people, it is appropriate. Statistics show that people spend an average of 6 hours a day online.

• Connection is very important during the pandemic process. For the brand to continue uninterruptedly, it will be necessary to stay in touch with the customer and target audience.
• Production should continue uninterrupted. A brand that does not lose its motivation regardless of the conditions will create a trustworthy and reputable image in the eyes of its customers.
• It is important to stop advertising during the pandemic process. In such a period, people will not want to see ad posts as they are busy analyzing the information they need.
• Companies and brands that cannot see the way of the panic and anxiety that occurred during the pandemic period can also go to the way of layoffs. In such crisis processes, drawing the image of a company that is firing can also damage the brand image. It is extremely important to determine the right strategies and to be transparent to prevent such negative perceptions.
• Brands that develop a strategy that listens and monitors, listens to and understands their target audience and customers, and has a positive attitude and approach will be able to get out of the crisis period without much shaking.