How to Analyze Your Keywords?

A keyword is a word or phrase that summarizes the subject and purpose of the web page. The web page is presented to the user by search engines in the search made by the user through the keyword. With the correct use of the keyword, it is possible to drive high traffic to the web page. The producer can climb to the top in organic results and draw attention in the advertisements.

The keyword can come across different types of users. It is necessary to use these concepts effectively in order to attract the attention of the bots that move the page to the top and provide traffic. Briefly, the definition of these concepts is as follows:

• Negative Keyword: It is the keyword that prevents the page from being found in search results.
• Short-Tail: It consists of broader terms.
• Long-Tail: It is more narrow in scope. Short-tail keywords are harder to compete with than long-tail keywords because there are more search results here. For example, "wedding photography" is "Short-Tail", "outdoor wedding photography" is "Long-Tail".
• LSI Keyword: Terms with semantic context between words.

Many tools can be used when doing keyword analysis:

1.Google Keyword Planner (Google Keyword Planner)

With this tool prepared by Google, the statistics of the keywords can be obtained. The user can access the planner from the tools tab by signing in to their Google Ads account. It can find keywords or get estimates by search volume. Advertising cost per click, cross-page competition, and search volumes are also displayed.

After the find keyword option; The field to type the phrase and URL opens. The information is filled in and the research process begins. The user can personalize the page. Keywords can be filtered on any subject, such as age, search volume.

2.Google Search Results

It is possible to create individual statistics with the most basic keyword search. The user can find new keywords or learn more detailed long phrases with queries.

3.Keywordtool.io

While the free version of this tool offers the opportunity to determine five negative words, search volumes, competition, suggestions are also seen when the pro user level is purchased. The feature that distinguishes this tool from other tools is that it does not only limit the keyword to Google. It allows you to do research in multiple search results. It also obtains data from platforms such as Youtube.

4.Semrush

Semrush is not just a keyword analysis tool. It also reviews the advertisements of the competitor website and links to the user's own site.

5.Soovle

It is a tool that automatically completes the queries made in the search engine and sorts the relevant keywords one after the other.