How to Use Facebook to Increase Sales in E-Commerce?

By using Facebook ads, you can reach your target audience and increase your sales. E-commerce marketing and advertising on Facebook gives you a good opportunity to reach a wider audience with a specific strategy. Facebook continues to be the world's largest social media platform with 1.9 billion users.

Studies on social media effects show that 44% of users' shopping behavior is affected by Facebook. Let's give some detailed information on how to reach your target audience with Facebook, which has such a number of users and power, and how to use ads in this channel.

Stage 1

First, start with the Facebook Pixel. You need to use Facebook Pixel to track your visitors.

on your Facebook page

Follow the steps “Ads Manager>Measurement Report>Event Manager>Pixel”. Click the “Adjust Pixel” button.

Select the installation method. If you're just starting out, upload the code manually. Upload the resulting code to your e-commerce platform software.

Then install “Pixel Assistant”. With Pixel Assistant, a Google Chrome extension, you can review your site's pages one by one and make sure that the events are triggered correctly.

Stage 2

Create a custom audience that visits your site and has specific behaviors.

Facebook can link visitors to your site with their Facebook account.

In this way, interacting with people you know and have information about their characteristics will increase your success in your marketing work.

You can create a special target audience by evaluating your Facebook page likes and site visitors, e-mail subscribers together.

When placing your ad, the order should be in the form of e-mail subscribers, site visitors, Facebook page likes.

In Ads Manager, go to the top menu Assets column and follow “Create Audiences >Create Custom Audiences”. You can define your target audience here.

You must upload the e-mail file in the Customer File section in .csv format.

You can specify the type of visitor in the "Website Traffic" field.

After you define your custom audience with these steps, go back and select “Create Similar Audience”. This step will be easier than the previous one. in this menu

1.As Source

2.As Location

3. Select Audience Size as

Select 1% as the smaller audience is more relevant on this screen. Click the “Build Audience” button.

Stage 3

Identify your campaign.

*Create your campaign that you define the target.

*Create your ad group where you define the budget and audience.

*Create ads where you can specify elements such as video, image, text.

It will be useful to use texts that will arouse curiosity in your images.

Leverage Facebook Communities!

Find the community that will need your product in Facebook groups and start with the highly engaged group first. Tell these groups, whose purpose is socialization, about the benefit of your product to them.

Create Visually Impressive Posts!

After applying all these steps on your Facebook page, what you will share should be visually strong and triggering. Target new ads by constantly analyzing posts promoting your products and the effectiveness of your ads. Monitoring ad performance and retargeting potential customers is crucial to ecommerce success.