2019' first 6 months, among media investment, investment which made in digital platforms, according to 2018 increase to %10,8. While television institution was getting big share with %48.1, digital platforms followed television with %31.
Comparing to the last year's same term, at most increasing digital platform; display advertisements got most shared with 773 millions Turkish liras among total 1.343 millions Turkish liras investment. While display advertisements was increasing %10, based on viewing/clicking is got %68 shared by it with video advertisement with %24, native advertisement's shared showed itself with %8. At digital platforms, display is followed by search engine with increasing %12 and by advertisements with increasing %8. These investment is by social media with %18,5; by mobile platform with %67,7 at programmatic investment. When we calculate these with economic figures, display advertisement; at first half of the year, viewing/clicking advertisements with 526 millions Turkish liras, at video advertisement with 187 millions Turkish liras, at native advertisement with 60 millions Turkish liras. Social media investments is 249 millions Turkish liras; according to platform types invest 800 millions Turkish liras, with buying types become 909 millions Turkish liras.
26 September 2019 Thursday tarihinde yayınlandı.
Sosyal Medyada Paylaş
