How Has Customer Behavior Changed in the E-Commerce Industry?
Customers who used to go to a tour agency and make reservations now purchase services over the internet by choosing their own criteria. Afterwards, they decide on the hotel they will stay in and make a reservation on the website.
What Should You Consider While Creating Your E-Tourism Website?
A user visiting your website should be able to complete the booking process in simple ways. For this reason, you should first create a simple to use website. You should definitely include your company's photos, all the privileges your hotel offers, and your customers' comments on your site. Make sure to do your market research in the most accurate way. Check if your website works correctly on all browser platforms. Be sensitive about whether your service matches what your brand says, and put yourself in the shoes of your potential customers and ask, "Why buy sales through my website, what are the differences from your other e-tourism competitors?"
Which Services Can You Sell With E-Tourism?
You can sell all the tourism services your customers need, from room sales to tour sales to transfer services over the internet.
What Should Be Done to Ensure Customer Satisfaction in E-Tourism?
When your customers decide to purchase your service online, the most important factor is that you get back to your customers quickly. After booking "…. You should send an informative e-mail stating "Your reservation has been made between It may be a good choice to present which events will be held at the hotel and when, during the stay dates chosen by your customers, through communication channels.
After the stay, you can send your customer a survey of "Are you satisfied with our hotel?" and ask them to convey the parts that they are not satisfied with the service you provide. To explain with a small example; If your customer thinks that their dessert preferences are missing in the restaurant section of the hotel, you can reach them via message in the future and reach them as "sweets added to our menu". This will prove that you are a brand that values its customers, and they will definitely include you in their next vacation plans. Give importance to customer satisfaction.
Payment Transactions on Your E-Tourism Web Page
Traditional payment methods have been replaced by all kinds of product and information exchange in the virtual environment. In this respect, many companies do their part by using the online purchasing method. So, how should you perform payment transactions on your e-tourism website?
First, you must enter all your services and prices on your web page. Users who visit your site examine your services and choose the service they want. The service requested by your customer completes the relevant online reservation step and adds customer information to the system. In the last step, the online purchase process is completed.
What Should A Company That Wants To Switch Its Company To E-tourism Do?
A user who wants to adapt his company to e-tourism must first switch his website to a reservation system suitable for e-tourism. He should upload appropriate and content to the page promoting his company's services. After these shares, sales will start to take place on the site.
What are the Advantages of E-Tourism?
With e-tourism, many people can easily access many other opportunities such as reservation, accommodation, transportation and travel thanks to the operators using the e-tourism system.
With e-tourism, you can both perform your services online at low costs and perform advertising and marketing activities in their own e-commerce environments. This reduces the advertising and promotion costs of companies in the tourism sector.
Internet advertisements and e-commerce applications provide a great advantage for the tourism sector, as many researches are done on the internet.
Is e-tourism important only in terms of advertising? It is not the reason why people can easily access daily travel and accommodation fees, campaigns and many other services from the internet screen, and operators return to their customers quickly.
What are the Benefits of E-Tourism for the Customer?
Customers can visit your website and purchase your services by connecting to the internet from their home, workplace or even on the go, without doing long research. Online purchasing will not waste your customers' time. They can choose and buy the service they want within minutes by making comparisons.
What Advantages Does E-Commerce Provide to the Tourism Sector?
The most important advantage of e-commerce to tourism is that customers can both view and purchase the service 7/4 hours, thanks to the web they have created using digital technologies. Tourism businesses engaged in e-commerce do not have extra costs. To give an example, there are no extra costs such as advertising, rent, personnel expenses. This provides businesses with a low cost advantage.
In sales and reservations, intermediaries between the accommodation business and the customer are disabled.
It also increased the profitability of accommodation businesses. One of the most important advantages of e-commerce is the digital opportunities it offers for the promotion of your business. You can share visual promotions of your hotel or services on your website in video and photo formats. Thanks to e-commerce, companies have become able to use technology on their websites. You can also find out how long your potential customers stay on your page and which services they look at. The statistical reports used will be very useful for your website and will improve your communication with customers.
18 August 2021 Wednesday tarihinde yayınlandı.
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