With 4.5 billion internet users in the world, the number of e-commerce sites is increasing day by day. The journey of e-commerce sites, which started with Amazon.com, which has a market value of 16.5 trillion dollars today, reached 24 million by the end of 2020. While the sales figure was recorded as 600 billion dollars in 2020, it is estimated that in 2023, e-commerce sites will generate more than 4 trillion dollars in revenue due to the change in their shopping habits. This dynamism in the e-commerce sector continues its impact rapidly in Turkey. According to the 2021 figures of the E-Commerce Information Platform affiliated to the E-Commerce Presidency; There are 68,457 e-commerce sites in Turkey. While the number of companies with marketplaces on both their own online sales sites and e-commerce sites was 5,139, the number of businesses operating in the marketplaces of e-commerce sites was recorded as 57,394.
Intensive Sales on Only 1 Million Sites
Despite this rapid growth in the e-commerce sector, the data is not encouraging for investors when it comes to selling and achieving success. Only 5% of the world's e-commerce sites, 1 million of them, have an annual turnover of over $1,000. In other words, more than 23 million websites, which were founded with the dream of turning into giants such as Amazon, DJ.com, Alibaba, Rakuten, e-bay, Wayfair and have received serious investments, are in an economic course far from even meeting their operating expenses. However, achieving commercial success in e-commerce sites is not as difficult as it seems. Medialogy, which meets all the needs of companies from A to Z in e-commerce and e-export, made a series of vital suggestions for businesses to succeed in e-commerce. Noting that the cost of establishing an e-commerce site can start from 1,000 TL with ready-made templates and can increase up to hundreds of thousands of dollars with special software, Medialogy e-commerce team said, “The important thing is not to establish these sites, but to continue the existence of the site by increasing profitability. For this, working with a team that knows the e-commerce world well; It is necessary to ensure that professionals make the breakthroughs that will make the dreams of investors come true.
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Products and Services Should Be Promoted With Blog Writing
Emphasizing the importance of creating a strategy when setting up an e-commerce site, the following warnings came from the Medialogy e-commerce team:
“When setting up an e-commerce site, the most important strategy is to explain the product/service to be sold well. At this point, 'Content Marketing' comes into play. First of all, a full and complete written description of the product/service to be sold must be made. You need to have a team of marketing copywriters experienced in writing e-commerce content. At the same time, a blog should be kept about this product / service. Blog articles written by the people who implement and experience the product/service in a way that will answer the questions of the consumer and which include technical information about the product should be prepared professionally. Blogging is one of the most important elements of marketing that product/service and should be done by professionals. Because these blog posts about that product and service on the internet will attract the attention of the consumer and direct them to the e-commerce site. Another issue is images. After the product/service is fully defined, it is another point of Content Marketing to present the images of the product/service in a way that the customer will encounter when the business buys it. Product photos cannot be taken in the ordinary way. These shots should be made with compositions prepared in accordance with the marketing rules of e-commerce.”
SEO Management Should Be Left to Professionals
Noting that one of the indispensable works for e-commerce sites is 'SEO Management', the Medialogy e-commerce team listed the elements of this study as follows:
-SEO management is the work that ensures that the e-commerce site is at the top of the searches when the name of a product / service is written in the search engine,
-SEO management must be done by professionals by coding the most searched words on the internet,
In Turkey, 94 percent Google, 4.28 percent Yandex, 0.65 percent Bing and 0.31 percent Yahoo are used in SEO searches. SEO texts should be designed in accordance with these searches,
It is also of great importance that the image used with the content is encoded in accordance with the search word in SEO searches.
Use of Duplicate Content should be Avoided
Expressing that producing the right content is one of the most important elements in establishing and maintaining e-commerce sites, the Medialogy e-commerce team said, “The right content should be well thought and then competitor analysis, keyword work should be done and written in a clear language suitable for the relevant target audience. Of course, duplicate content is not welcome in the eyes of the search engine. In fact, it is possible to encounter problems that lead to serious sanctions afterward," he warned.
E-Export and Ethnic Trade Should Be Given İmportance
Explaining the importance of analysis and social media marketing for e-commerce sites, the Medialogy team listed the following items:
It is necessary to work with a team that focuses on e-export as well as e-commerce.
Ethnic commerce should not be ignored and content management should be carried out accordingly.
Analysis of target markets and consumers' shopping habits should be done.
Digital PR should be included in all areas. The social media channels that the consumer prefers to reach that product and service should be determined. Influencer marketing studies should be carried out here. Social media content and images should be produced.
Campaigns that direct the consumer to the e-commerce site should be organized.
Resources:
https://www.revotas.com/tr/blog/eticaret-statistikleri/
https://worldef.net/dunyada-en-cok-kazanan-10-e-trade-company/
23 August 2021 Monday tarihinde yayınlandı.
Sosyal Medyada Paylaş
