The New Marketing of the New Normal: E-export

The many unknown factors slowing down the growth of the brands that want to move their success in Turkey to markets abroad. Digital Exchange’s CEO Emrah Pamuk says that with an accurate market analysis and digital marketing studies, abroad is not as far away as it seems.

Brands that have reached market saturation in Turkey, wants to continue efforts to grow by opening new markets. E-export is becoming one of the prominent issues for those who want to create a multiplier effect on their income and expand their consumer base with the currency effect. On the other hand, since entering a new market requires extensive work from A to Z rebuilding of the brand, this becomes a difficult issue for companies.

Digital Exchange’s CEO Emrah Pamuk, which carries the digital marketing activities of brands to a global scale with initiatives such as Ihracat.in and 2gethersocial, said, “Selling in a new country has great opportunities. Although it is appetizing to reach many more new customers and make sales in foreign currency, it takes serious work to explain the products and the brand from scratch and to create a local marketing strategy. However, brands should not be intimidated, because doing these works in the digital environment is much easier and takes less time than traditional. Considering the opportunities offered by digital, abroad is actually not that far away”.

Why market analysis is necessary?

One of the initiatives introduced by Digital Exchange this year Ihracat.in, from brand registration to e-export-related incentives, from artificial intelligence supported market research to identifying digital opportunities, from e-commerce site preparation to social media studies, from marketplace management to media planning takes place next to the brands at every stage.

Pamuk said, “For companies that want to sell abroad, market analysis is critical at the first stage. With Ihracat.in, which is the world's first artificial intelligence-based export analysis, customer matching, and export planning tools integrated, we help organizations to open new marketing, start exporting or expand their businesses already with e-exporters."

Companies find it difficult to find influencers abroad. Influencer marketing, which is one of the most striking titles of the recent period in digital marketing studies, is also widely used to get fast and effective results. Pamuk stated that not knowing how to work with which influencer in a new market is an obstacle for companies at this stage, adding that they follow a system that minimizes the unknown with 2gethersocial platforms.

Bringing together thousands of influencers, social media groups, and content distribution channels in 126 countries in a short time, 2gethersocial can provide digital marketing services to brands all over the world. In addition to micro and macro influencers, the company's network also includes celebrities. While Instagram is generally targeted in such works, 2gethersocial performs a more comprehensive study by creating different solutions according to the social network preferences in the targeted countries.

The platform decides to add influencers to the network by evaluating the content quality, previous studies, and the number of access, as well as with different measurement tools. The 2gethersocial infrastructure, which works with the revenue sharing model, acts with a transparent approach and offers detailed measurement and high-performance works at a relatively low cost.