So what is this retargeting? What does it do? How is it done? In this article, we give you the answers to these questions and give you tips about retargeting.
In the field of digital advertising, retargeting, which stands out from traditional methods, can most simply be described as an online audience advertisement. For example, imagine that you have a brand and website and you have a specific visitor profile. With the retargeting method, users who have visited your website are tracked with pixel codes, and if they visit other websites online, your brand's advertisements are delivered to the user in a targeted manner in the advertising areas of these websites.
What Does Retargeting Do?
Retargeting is one of the important and key stages in digital advertising. It allows you to reach users who have already visited your website and to communicate with the same users even on different pages. Brands that do not retarget can be quickly erased from users' memory, but retargeting allows users to notice brand awareness.
Retargeting allows you to track not only users who have visited your website, but also potential users who have used your mobile app or signed up for your email list. In this way, you can increase potential customer rates by reaching users who have done or are doing these transactions when they visit other pages and use other applications.
Generally, retargeting is preferred in the e-commerce sector. You can see examples of retargeting ads in daily life through shopping ads on display or Google, although they do not have specific advantages only for the e-commerce sector. The stage of converting visitors into buyers, which is one of the biggest points that retargeting serves, explains the interest of the e-commerce industry in this method.
What are the Advantages and Disadvantages of Retargeting?
As with every marketing, communication and advertising method, the retargeting model has certain advantages and disadvantages. So, what are the advantages and disadvantages of the retargeting method?
Advantages of Retargeting
•Helps you to introduce your brand to your potential customers, who have visited your site before, reviewed your products or services, and are doing market research, reminding them and directing them to the purchasing process.
• It increases brand awareness among potential customers.
•It creates the opportunity to offer your new products and services to people who have purchased a product or service on your website before.
•As users who request a product or service are contacted, the conversion rates are higher and the advertising budget is used efficiently.
Disadvantages of Retargeting
• Continuously showing the ads to the same potential customers can have a negative effect on the brand name after a while. For this reason, digital marketing experts should be worked with and the right strategy should be followed.
Re-showing retargeting ads to a negative customer that existed prior to the retargeting can increase customer dissatisfaction.
21 January 2022 Friday tarihinde yayınlandı.
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