TikTok Followers in Russia

TikTok continues to conquer the hearts of viewers in Russia. At the end of 2020, this social networking service was among the best social networks in Russia with an audience of 29.3 million users.

By the end of the first quarter of 2021, it had grown its audience to 36.6 million users, according to Mediascope. However, TikTok is only inferior to YouTube by the average time spent by users on the social network. That's why almost every brand has been dying to come to TikTok lately. But even if the brand already has an account, being recommended is not the easiest job in the world. Therefore, integrations with bloggers can help you achieve your marketing goals. Analysis of TikTok audience will allow you to partially answer this question. First of all, this social network has increased its audience in Russia twice in one year (from March 2020 to March 2021). More than 12 million Russians go to TikTok every day and spend an average of 33 minutes a day there.

Only one-fifth of TikTok users create creative videos; others prefer to watch, like and comment. The majority of the platform consists of middle and upper middle class women between the ages of 12-34. Brands' interest is based on the fact that Gen Z spend more time creating fun and creative content.

Source: Russia-promo.com