According to the Ministry of Culture and Tourism, Turkey will close 2021, which is under the effects of the epidemic and has entered the new normal period, with 29 million visitors and $ 24 billion in tourism revenue, according to the Ministry of Culture and Tourism. the 2022 tourism target will be extended to 12 months and the revenue of the sector, which will be supported by gastronomic tourism, is on track to reach $ 30 billion. At this point, foreign tourists who want to take advantage of early booking opportunities have already started booking their places in Mediterranean, Aegean and Istanbul hotels, especially in Antalya. Hotel and tourism groups in Turkey are trying to stay one step ahead with digital marketing.
Russian Entertainment, German British Like The Sea Sun
"Chain holiday groups are concentrated in the Mediterranean Region. there are about 1000 important hotels and resorts. Until the epidemic, there are international tourism fairs held in Moscow, Berlin, London, where agents have signed work with business contacts in the way we call them. Tourists who could not attend fairs due to the epidemic turned to digital marketing and E-tourism. Thus, success was achieved in such areas as the largest sundays as Russia, Germany, Ukraine, the United Kingdom. In addition, for various reasons, it was difficult to attract tourists to Antalya from countries such as America, France. Thanks to digital marketing and e-tourism, tourists have also come from these destinations. Now it is possible to see tourists from 70-80 countries in Antalya. There are tourists from Australia to the countries of the Middle East. There is an important point here: The tourists say ‘We should do digital marketing but not in every sunday.’ Digital marketing should be done in every sunday, but the language of marketing should be different according to the region. The Russian tourist pays attention to the night entertainment; the German and British pay attention to the quality of the sea sun, the Middle Eastern tourist pays attention to the elements of providing services to him in more special places.”
Antalya Regional Region Should be Introduced in E-Tourism
Noting the importance of tourism companies that want to make a difference in e-tourism to determine the strategy they will implement well in destinations, Digital Exchange's expert e-tourism team said, “It is not even right to generalize only Antalya when marketing. Side, Lara, Kas, Serik are zones with separate characteristics. Here, the Aegean Region seems to be more devoted to domestic tourism. Bodrum and Cesme are hardly being promoted abroad. On the other hand, tourism companies in Antalya should not limit digital marketing to hotel room accommodation only. They should also express the characteristics of their environment in digital marketing. Capture this in architecture; when it comes to the Kremlin Palace, when it comes to the location of the replica of their Dutch houses in their hotels, companies should approach different cultures differently. When doing digital marketing;
-To identify the target audience and produce content suitable for it
-Not only promoting the hotel; bringing the experience to the forefront during the holiday provides success,”he shared the information.
Just Filling the Hotel Does Not Bring Success
Recalling that hotel groups are a commercial enterprise and that occupancy and turnover are very important for them, the Digital Exchange team said: “The promotion of the region also makes a significant contribution to the number of tourists and turnover. The Ministry of Culture and Tourism's ‘Go Turkey’ study is very important. When hotels do digital marketing, if they go to fill the hotel by 60-70 percent at the point of e-tourism and promote the region by 30-40 percent, they will have done the right marketing.”
Thermal Tourism Will Take an Important Place
Stating that Turkey has commissioned a tourism marketing that will last for 12 months and will also focus on gastronomy, the expert team of Digital Exchange said: “There is a lot of interest from European tourists this year. There are serious bookings from Russia, Ukraine and the UK, as well as Germany. We receive summer bookings from countries such as the UK, Germany. There is a serious demand from Russia, as well as from the Balkan countries. We are promoting not only Antalya hotels, but also thermal hotels in Afyon and Kütahya this year with the motto ‘Thermal at any age’. We also announce the gastronomic wealth of the region to holidaymakers.”
Hotels That Describe the Experience Win
Explaining that Instagram, TikTok and Facebook are the leaders in E-tourism while doing digital marketing on social media, Digital Exchange CEO Emrah Pamuk said, “It is necessary to work in region-specific organizations such as VK for Russia.” Explaining that the marketing studies based on photos at the pool or in the room with beautiful and handsome multi-follower influencers of hotels, where more visuals are at the forefront, are far from useful, Pamuk said, “The important thing is to describe the hotel experience. We invite influencers who tell about the family experience to the hotels where they will go with the family here, and couples for hotels designed for couples to stay. We are holding a presentation here, bringing the experience to the forefront,”he said.
Pay Attention to These Rules in e-tourism
Digital Exchange Pamuk, who also listed the golden rules that hotel groups should apply in e-tourism studies, said:
English German French Russian and Ukrainian language websites should be available for hotel groups in all the countries they cater to. These websites should always be updated. Next to the photos of the hotel room, holiday experiences should be included.
-All groups should be addressed when doing influencer marketing
-Social media accounts of tourism groups should be used actively
-Digital marketing work should be carried out with the call center infrastructure. Each sunday should be addressed with the same advertising language.
16 December 2021 Thursday tarihinde yayınlandı.
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