What Are the Differences Between Inbound and Outbound Marketing?

First of all, "What is inbound marketing?" Let's answer the question. Inbound marketing, which constitutes 50% of digital marketing operations today, aims to turn a foreigner into a customer first and then into a loyal customer. Inbound marketing focuses on attracting attention, transforming and evaluating this interest with its most general definition. In this sense, Inbound marketing is a form of marketing that enables empathy with the customer through interesting content.

Blog, SEO, and social media content are used in inbound marketing. These contents contain call-to-action statements. Studies on this subject have shown that 70% of brands use the Inbound marketing style. The reason for this is the long-term effect of Inbound marketing.

Social media and blog content are generally in the foreground in the inbound marketing format. At this point, it is important to create a user-friendly brand perception in the eyes of customers and provide reliability by producing interesting content for users without spending too much money on ads.

Due to the Covid-19 period we are in, the marketing ecosystem was also affected by the situation and Inbound marketing methods came to the fore. In this process, brands showed great interest in Inbound marketing methods and turned the difficulties into opportunities. Besides, these brands that focus on empathy have also developed their marketing strategies.

Outbound marketing; is a type of marketing carried out through call centers, supported by mass e-mails, SMS, internet, and television advertisements. Outbound marketing is a one-sided communication method and focuses solely on the product and why you should buy it. Outbound marketing, a frequently preferred marketing method, ensures that brands are visible to their target audience at the right time. However, the result; some campaigns provide low conversion rates despite high expenses.

Differences Between Inbound and Outbound Marketing

Determining the most accurate method for a brand depends primarily on analyzing the data correctly. When examined in terms of profit, it is very important to analyze the market well, as these methods provide different returns each year. Another important point to be considered is to follow the marketing trends by taking into account the ongoing changes in the world.

If you know the differences between Inbound marketing and Outbound marketing, you can make the right choice between the type of marketing you prefer for your brand and the tools to be used. Here are the differences between Inbound and Outbound marketing:

• Inbound marketing focuses on the target audience that may be interested in the service of brands. In the outbound marketing method, the brand develops strategies that are independent of the target audience.
• In the inbound marketing method, customers have searched for a specific service and thus obtain information by examining blog contents, brand's promotional articles, infographics, or social media posts. In the outbound marketing method, more sales-oriented marketing strategies are followed. In this way, the realization of the purchase is planned.
• Inbound marketing consists of versatile strategies. Outbound marketing is a one-way marketing strategy.
• The Inbound marketing method, which is preferred by brands with a 750 percent higher response rate compared to the Outbound marketing method, is a type of authorized marketing.