Last quarter of the year comes with some excitement for retailers… Sales prospects in 2021 are much more than in previous years. We know Black Friday is the busiest point of the season. Another month-long shopping period is expected in November. So, are you ready for Black Friday?
The data shows that during November 2019, page views increased by 31.4% and the number of orders increased by 65.9% from normal. With keeping this in mind, and considering the new customer trends after Covid-19, we can say that Black Friday is a very important period for your brand.
Is your e-Commerce Website Ready for Black Friday?
There are a few key steps to follow to avoid chaos and check your level of campaign readiness in this big campaign of the era.
Estimating Order Count, Traffic and Conversion Rate
It is the first and most important step before starting all the preparations. This forecast allows you to determine how much traffic you expect, how many orders you will receive and what you will need accordingly.
Uncertainty with Covid-19 creates a foggy sky for both consumers and retailers. To avoid this indecisive situation; controlling market expectations, analyzing customer behavior and thus managing expectations are essential steps.
According to the researches, it is suggested that e-commerce sales will increase by 25-35% on an annual basis in the 2020-2021 holiday season.
What You Should Do Before Black Friday
Data is your greatest asset to depend on. You must make sure the data is up to date. You can strengthen your campaign by collect more customer data and giving priority to discount announcements or special discount coupons. Before sending your emails or campaign messages, you should create an updated and comprehensive contact list. Moreover, an accurate analysis based on your industry and competitors' activities will lead your brand strategy to success.
Create a Smooth Customer Journey
For a hassle-free customer experience, you should definitely check if your website has a technical problem. Your customer's experience is the core of the business. You should provide a smooth experience from the moment you reach the customer and maintain this understanding throughout the entire process.
During the purchasing process, make sure that the information regarding the total cost, payment options, return processes and delivery options is visible and accurate.
Check Your Website
Make sure your apps and website are easily accessible. Be there for your customers and provide necessary customer service. Shortly, you need to make sure your customers won't have any problems with your site. If you build that trust, you build a long-term relationship with the customer.
Kullanın Use Influencer Marketing for Your Brand in Black Friday
The marketing budget should be properly distributed across channels based on your target customer's interests and preferences. For example, a social media post about your product shared by an influencer can boost your brand's performance magnificently. Also, don't forget to include re-marketing tools in your strategy. Your customers can be easily distracted, so you will need to use remarketing effectively to attract them.
Schedule Email Delivery for Your Customers
Delivering the right message at the right time helps you interact with your customers. Detailed time frame and planning your actions will help increase efficiency.
Take Required Tests and Identify Possible Problems
Tracking your website performance is probably part of your daily routine. However, greater focus may be required on this task prior to the busy campaign period. These testing mechanisms allow you to not only find a problem, but also identify opportunities.
When using a test for the customer journey, you can easily decide where you need to provide more. Letting people create lists before shopping or offer a free product at the right stage can improve performance much better.
Make Sure You Have The Right Tools To Track Your Real-Time Performance
Tracking your campaign and product performances instantly helps you reallocate your advertising budget and achieve greater efficiency. Using the right tracking tools, you can highlight an additional product or set an additional post to the bestsellers.
Arrange Logistics Partners and Manage Inventory in Advance
By making stock adjustments based on the estimated number of orders, you ensure that there are no disruptions in the product chain during peak times. You can determine the service you will receive by making advance agreements with logistics companies and proceed smoothly.
05 November 2021 Friday tarihinde yayınlandı.
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