What is Neuro Marketing?

Neuro Marketing is the technique of developing a marketing strategy from the results obtained by examining purchase perception in the human brain from beginning to end. These are the studies carried out to understand consumer behaviors, investigate the psychological or social reasons for the formation of these behaviors, discover the most suitable purchasing conditions for brands and target audience, and investigate the behavior and thought of the target audience in the formation of all these.

Neuro Marketing; Positioning is very important for both consumers and brands in terms of determining the product and consumer relationship and revealing the psycho-social reasons for this relationship. It is like a magic key that opens the secret doors in our minds, revealing what is going on in our brains and what we are affected by during our purchasing decisions.

How does Neuro Marketing work?

Before using neuro Marketing, you need to determine which products we will use. You can prefer these types of reader resonance (fMRI) and (EEG) methods. It can be designed to be functionally complete, the subject consists of a user during audio and visual training, who monitors the brain to be measured with achievable throughout their training. Where we "grow" as a "delight center" with results from people and marketers are people responding to how people react.

How Brands Use Neuro Marketing?

Brands such as Frito-Lay and Gergi have used it for neuromarketing products. The packages of the products are in pieces. Certain points from these wide-ranging conversations were used for analysis, such as elements such as color, font size, and images.

In another example; Hyundai used neuromarketing using the method thirty subjects wore for electroencephalography purposes and asks them to examine a car prototype. The information given by the electrodes was recorded on hard disks and analyzed.

It is useful to market neuron packaging both outbound and inbound. It's like offering a hot drink to talk, giving a show-bargain sport a seat, or using baby pictures in commercials. These are six of the tactics that our brains react to from their consciousness.

 

It's the best way to simplify your efforts, and get more results!