Turkish companies, which want to increase the number of 3 million tourists coming from Germany, have accelerated their digital marketing activities in the country. The expert team of Digital Exchange made a series of digital marketing suggestions to companies that want to do e-commerce, e-export and e-tourism with Germany. Accordingly, ethnic marketing should be done in the federal regions of the country, Turkish influencers should be used for people of Turkish origin, and new destinations should be introduced in Turkey for tourism.
Undoubtedly, Germany comes first among the countries with which Turkey has the strongest trade ties. The close political and economic relations between the two countries, which have lasted for 150 years, have a large share in this. Since the 1960s, with the departure of Turks to Germany as workers, more than 3.5 million German citizens of Turkish origin live in the country, and there are flights between tens of cities between the two countries. German citizens are settling in Turkey by buying housing, especially in Antalya, and young Turkish workforce prefers Germany as their overseas working point. Germany with a population of 83 million and Turkey with a population of 84 million continue to be in close interaction thanks to their demographic strengths. According to the data of the Turkish Statistical Institute (TSI), Turkey exported 16 billion dollars to Germany in 2020 when the pandemic occurred, while its imports from Germany were 22 billion dollars. In the first 7 months of 2021, according to official data, exports to Germany were 10.8 billion dollars, while imports were recorded as 12.9 billion. On the other hand, while there are over 7200 German companies in Turkey, the economic size of the companies established by Turks in Germany has exceeded 50 billion Euros.
Country specific methods required
In the light of the figures, it is seen that Turkish companies should take the German market into consideration in e-commerce, e-export and e-tourism. At this stage, digital marketing reaches a very important position. Because it is necessary to use different methods for e-commerce, e-export and e-tourism to be carried out in Germany compared to other countries. Digital Exchange's marketing team, which has signed important campaigns with giant companies in digital marketing in 126 countries of the world, made a series of suggestions for companies that want to work in Germany.
Ethnic marketing should be considered
“Germany is one of the countries with the highest economic development and the highest consumption rate in Europe. A correct marketing strategy to be implemented in this country can lead Turkish companies to great success. First of all, when digital marketing is wanted to be done in this country, the thought of considering the Turkish population and the population of the nations that have come to Germany from other different countries may arise. However, when doing digital marketing according to federal regions in Germany, it is necessary to consider the importance of ethnic marketing. Ethnic differences should be carefully discussed by companies in campaigns to be carried out for the target audience in Germany's Berlin region and Bavaria Region. While doing marketing, it is necessary to work with companies that know Germany and its socioeconomic structure very well.”
The use of English is very common
Noting that the English marketing efforts in Germany were as successful as the German marketing efforts, the Digital Exchange team said, “Half of the country's population can speak English very fluently. In fact, Arabic communication should be done from time to time. Therefore, when choosing an influencer for marketing, it may be necessary to evaluate this issue”
Turkish celebrities are popular in Germany
Emphasizing that German citizens are familiar with Turkish products in Germany, while the awareness of Turkish brands has increased due to the German population living in Turkey, the Digital Exchange team gave the following information:
“Determining the target audience is very important. The marketing activities that deal with the integration of Turks into the country in the recent and successful studies in Germany were also newsworthy by the press. In addition, Turkish influencers are closely followed by people of Turkish origin living in Germany. A marketing study can be carried out in Germany using Turkish language and Turkish influencers, but if there are Germans among the target audience, it would be more appropriate to find a suitable content and marketing application language.”
Tourism companies should expand their field
Reminding that 3 million German tourists come to Turkey annually, the Digital Exchange team stated that the digital marketing of tourism companies for the German market is of vital importance for the turnover targets of the organizations.
“The average expenditure per person of a tourist in Turkey is 619 dollars. It is known that German tourists show great interest not only in sea tourism places such as Antalya and Bodrum, but also in cultural tours such as Istanbul, Gaziantep and Trabzon. Respect to this, tourism companies' marketing activities that describe Turkey's cultural richness in Germany as well as sea, sun and sand tourism will return them as an increase in turnover. For this, it would be beneficial to make promotional videos, influencer studies and German blogger activities on related fields prepared by professional teams.”
13 October 2021 Wednesday tarihinde yayınlandı.
Sosyal Medyada Paylaş
