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What is D2C and What are its Advantages?
What is D2C and What are its Advantages?
D2C (Direct to Consumer) is an e-commerce model that enables marketing and sales from producer to consumer without using any intermediaries. Thus, the producer and consumer side trade with each other and they do not pay any commis...
How to Market Brands and companies with Yandex Zen
How to Market Brands and companies with Yandex Zen
Yandex Zen Yandex is a personal advisory service developed by the company Yandex based on artificial intelligence technologies. It can serve as a great marketing tool for creating potential sales, brand awareness and creating new...
What is Contra Marketing and How Is It Applied?
What is Contra Marketing and How Is It Applied?
"Everything is known by its opposite," which is one of the simplest and most basic philosophies of life. We also see the rule of thumb in the field of "marketing", which we encounter in almost every phase of life. Contra marketing...
How to Create Alerts for Digital Ad Performance Tracking?
How to Create Alerts for Digital Ad Performance Tracking?
If you are a brand that does business in a digital environment, the digital ads you provide are one of the most important steps that will improve your site performance. If you are setting a budget and advertising, you should also ...
Two Important Factors in Digital Marketing Strategy: SEO and PPC
Two Important Factors in Digital Marketing Strategy: SEO and PPC
For businesses that have just started their digital marketing activities, it can be quite difficult to set and properly manage the marketing budget. You may be debating whether to stand out in organic rankings or invest directly i...
The Way to Keep the Target Audience; Retargeting
The Way to Keep the Target Audience; Retargeting
Digital marketing has a very complex structure in itself. Many sub-specializations, concepts and processes work together and aim to highlight businesses. One of these concepts is called Retargeting. ...
2022 eCommerce Conversion Rates Criteria
2022 eCommerce Conversion Rates Criteria
As you know, conversion rates are often used as KPIs to review the effectiveness of e-commerce sites. Naturally, all site administrators and owners want to know the criteria. As marketers plan for 2022, it's never been more import...
What Should Brands Consider When Choosing the Agency They Will Work With?
What Should Brands Consider When Choosing the Agency They Will Work With?
You may want to work with an agency to achieve your own goals as a brand. There are many important details to consider when choosing the agency to work with. In this article, we will provide you with information about the points y...

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