Think your average billboard, but on an HD digital screen and updated in real-time, based on real-world conditions such as weather or audience demographics.
Digital OOH can be highly contextual and creative. You can run short video reels, create interactive consumer experiences, or personalize the ad based on current events - sports scores, traffic conditions, or even passing planes. DOOH ads can also be configured to generate and collect customer data, measure viewer sentiment regarding your brand, or generate leads on the spot.
I think marketers see digital DOOH (Digital out-of-home) as a great alternative to reach people in the same hyper-relevant way as with digital, but in a channel that can’t be skipped or blocked.
Due to the novelty of DOOH ads, consumers are more likely to engage with them. In fact, 50% notice DOOH either “all the time” or “most of the time.” This is in stunning contrast to “digital ad blindness” most people have developed.
- 57% of consumers immediately visited the advertised business
- 93% of those visiting the business left with a purchase
Overall, more than 80% of global advertising executives agree that programmatic DOOH (Digital out-of-home) offers “good value.”
Other benefits of programmatic DOOH include:
- Ability to run trigger-based buying campaigns
- Innovative ways to target consumers
- Higher brand recall and awareness
- A wider audience reaches a lower cost
07 October 2022 Friday tarihinde yayınlandı.
Sosyal Medyada Paylaş
