Every year marketers predict trends and changes in the coming year. Here, we will cover 5 social media predictions that marketers made wrong in 2021 and their strategies for making better predictions in the future.
5 Worst Social Media Predictions of 2021
1. The TikTok craze will reach its peak.
Despite the threats of being banned in the US(and indeed banned in India), TikTok continues to defy the odds and grow at a steady rate. In fact, the application has reached a remarkable milestone at the end of 2021.
(One billion monthly active users)
Despite its popularity, some marketers may have completely rejected TikTok. This may have reduced TikTok to a platform with lighthearted dances. With digital marketing, it has become a suitable option for brands that want to be creative. So much so that in 2021, he launched TikTok for Business, which allows marketers to create and manage advertising campaigns on the platform.
According to a survey of more than 1,000 marketers by the HubSpot Blog, 85% cited short-form videos (such as those on TikTok) as the most influential social media format in 2021. In fact, more than half (52%) of marketers plan to increase their investment in TikTok this year.
2. Facebook will become obsolete.
It was suddenly seen that Facebook would not be used as actively as before because of the preferred platforms for Snapchat, Instagram and TikTok GenZ. But Facebook still attracts more than 1.5 billion active users daily, making it the most popular social media platform worldwide. It largely holds sway with millennials, the largest demographic group on the platform.
Facebook is pretty strong when it comes to social media marketing. According to the HubSpot Blog's survey of more than 1,000 marketers, Facebook was mentioned as the platform with the highest ROI and engagement rate in 2021. It is not surprising that 25% of social media marketers plan to invest more in 2022 than in any other platform.
It is only from these statistics that it becomes clear that Facebook is still a thriving business for digital advertising. With its expansion into live video, Facebook Stores and stories, marketers can also try new forms of advertising in a single centralized location.
3. TikTok will be the preferred platform for influencer marketing.
Despite its popularity, TikTok is lagging behind when it comes to influencer marketing in 2021.
Instead, Instagram was at the forefront of the headline, ranking as the preferred platform for deals with influencers.. So much so that 97% of marketers plan to increase their investment in influencer marketing on Instagram this year.
Our survey also revealed influencer marketing as the most popular trend with the greatest return on investment in 2021. The most notable reason for this rise is the increase in micro-influenza. Micro influencers provide highly engaged audiences without the hefty price tag of a mainstream celebrity, making this type of marketing more accessible to a variety of brands.
4. Voice chat rooms will provide a great return on investment.
According to our survey, 15% of marketers plan to reduce their investment in voice chat rooms this year.
Despite the fact that it has a low return on investment, many marketers report high participation rates. If your social media marketing goals are to increase participation and brand awareness, these audio applications may be useful to you.
44% of marketers plan to use podcasts and audio-based content for the first time this year.
5. The remove business model will lose its effect when we return to work.
Many workplaces have adopted a mixed work model, where employees can work in the office or remotely. 51% of organizations plan to switch to mixed work in a post-COVID world.
64% of marketers plan to increase their investments in live video and streaming such as Facebook Live, Instagram Live and YouTube Live in 2022.
How to Make Better Social Media Marketing Predictions?
In the field of marketing, trends move in light years. As marketers, it is essential to make predictions in order to equip ourselves for the future. Here, let's consider three ways to make better social media marketing predictions:
Stay up to date: A great forecaster keeps his pulse on new trends and technology. It is better to be aware of small but frequent encounters when making social media predictions than the year-end rush.
Create a wide network: Search for various sources for your news. In doing so, you are more likely to get a holistic view of the current climate.
Know your prejudices: We all have prejudices, and recognizing them is half the battle.
To avoid this, you need to look for different points of view that challenge your assumptions. It is also important not to jump to conclusions that form an incorrect image of the marketing environment.
It is the only constant change in the marketing world. The best thing you can do as a social media marketer is to be aware of trends and technology, look for new views and perspectives, and identify trends in your own marketing.
10 February 2022 Thursday tarihinde yayınlandı.
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