Awesome Targeting: LinkedIn Advertising

Find out how you can use Linkedin application that offers targeting by job title more efficiently!

Linkedin is a content platform where we could find proffesional and exciting news.

Linkedin reachs 7,3 million members in Turkey, while 259 million members around the World and helps us achieve a great success.
Cause
*Linkedin provides a perfect targeting choices, including job title, employer, role, skills and ability to target by interest.
*Linkedin member profiles include more proffesional and current informations than Facebook.
*Because of Influencer ands and Pulse, it provides added value over contents.
LinkedIn’s advertising platform is so similar to offered by Facebook and Google. For example, it allows you to design different types of ads, create logical groups, define bids for specific campaigns and measure performance with metrics such as impressions, clicks, and conversions ( if tagged / aggregated. )

Is LinkedIn Right Channel for You?
Now that you know why you have you think about LinkedIn for an advertisement channel, it’s time to check if the platform is right for your needs. If your answer any questions that we’ve given for you below is in ‘’Yes’’, starting to LinkedIn advertisement is the right step for you.

1. Do you know job titles of audience?
LinkedIn helps you to determine your audience by targeting accordingly job titles. For example, if you are an advertising executive of an organization that helps legal assistants become lawyers, you can focus your targeting on the title of legal assistant . As you can see below, Linkedin has over 100,000 people.

2. Do you know where the audience works?
This targeting method can be used for many different purposes. Organizations can use competitors to target and recruit employees. It can also be used for a targeted sales approach because it can show your brand in front of the right people in a company you're trying to sell.

3. Does the target group have specific abilities / interests?
The ability to target by skill and / or interests is excellent for any professional business. For example, an analytics software vendor may use the competitive software listed in the skills section of the Linkedin profile or to target people with certain analytical languages.

4. Do you know the role type or seniority levels that the target audience plays in a company?
This may sound like a cliche, but targeting by roles can be very useful, as it allows you to measure a person's level of impact and salary.

How to Start Paid Ads?
Of course, start with the Digital Exchange team. Your account will be set up shortly. Your advertising brief is taken. Creative preparations are made and you start to broadcast with the right budget at the right time and you are provided to measure the conversion. No matter which sector you are in, we recommend you to try Linkedin.