The importance of providing correct and beneficial transformation is an indisputable fact. For example, what metrics can you see that your campaign on Twitter increased your sales?
The important thing here is to be able to use relevant metrics for the purpose. How many of your followers buy products or services from you? Knowing what you need to do to increase your brand awareness and the answer to all these will make your job much easier.
Let's take a look at the metrics that will work for you.
Facebook Metrics
Let's look at how you should use Facebook analytics to grow your company.
Interaction
This dynamic measures how much action your followers take on your posts. With this dynamic, you can measure how much your own audience likes the content you share.
Access
The number of people who saw your post. You can access access information via the “Overview” tab on the Insights page and get more details. With this metric, you can also determine how many people see your content.
Impressions
Impression is the number of times your posts were viewed. To access impression data, go to the "Posts" tab, select "Impressions: Organic/Paid" from the menu and see how many times your ad was shown.
When you divide the number of impressions by the number of reach, you find the number of times a follower sees your ad.
Page Likes and Followers
Followers and likes on Facebook can also be considered as the most important audience metrics. Those who like it mean those who follow your page with interest. Followers are those who want to see your feed on their own page. To make sure you don't lose likes to your page, you will need to measure your target audience correctly.
Twitter Metrics
As for the metrics on how you can analyze on Twitter;
Tweet Views
With this metric, it is the number of times your tweets appear in a search on the timeline. You can access this from the “View tweet activity” tab.
Interactions
Engagement on Twitter means clicking, retweeting, replying to, and liking posts by other users. You can also see the interaction data under the Tweet tab. High engagement data means more people like your content.
Top Tweet
When you go to the account home page in Twitter analytics, you can find the best tweet of the month. So this means the tweet that gets the most views. The data used here, such as the type of content, hashtags, the day and time of the tweet, show what your target audience cares about.
New Followers
It is dynamic that gives a list of people who have followed your account and your new followers. This is a useful performance indicator for you.
Instagram Metrics
Instagram has a high number of users around the world. It is also known that such a popular platform is an extremely effective dynamic in increasing brand awareness, especially among people over the age of 35. Now let's take a look at Instagram metrics.
Impressions
It gives the number of times your posts are shown to the target audience. Thanks to Instagram analytics, the data is separated thanks to the impressions from the hashtag or profile. When you use good hashtags, it is inevitable that you will get good results.
Access
Another metric for measuring performance on Instagram is reach. With access, you determine the number of users.
Content Interactions
It includes likes, replies, comments and many other similar actions on Instagram.
Discover
With the Discover feature, you can find content from many accounts that you do not follow.
Pinterest Metrics
In this medium where colorful and interesting visuals are shared, most of the users are women. Therefore, it is possible to find many metrics under main headings such as fashion, decoration and beauty on Pinterest, which is an ideal platform for companies that appeal to women.
TikTok
TikTok, the most popular platform of the period, also stands out as a channel that allows brands to go viral. Here, you can also benefit from metrics such as Overview, Content, Followers, Live Video, Hashtag performance.
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