Social Media Advertising Part 1

For better understanding of social media advertising (SMA), we recommend you to read our “Social Media Marketing Communication” article which includes three sections.

Conceptual Introduction to Social Media Advertising
Social Media Advertising is a term that explains focusing social network sites and online paid ads. One of major advantages of promoting ads on social network site (E.g. Facebook, Twitter) is advertiser able to reach demographic informations of users and target them appropriately. SMA combines detailed target & group identity with available targeting options such as geographical, behavioural, socio psychological targeting etc. Ads in SMA are distributed to users basis on informations which is gathered on target audience profiles .

Why you should use SMA?
1- Creating proposals Purpose of all paid ads should be gaining potential customers. Each published social media ads should be directed a landing page and include a “call-to-action” message. Link of landing page which includes call-to-action evaluates campaign efficiency to top level. Beside, that makes you to monitor campaign efficiency.

2- Brand Awareness and Visibility
Promotion of publishings in Facebook is an excellent way to increase your content’s visibility and create brand awareness. If you create a Facebook page for your enter prise and promote ads for having more “like”s, you can increase your brand awareness via Facebook Ads. Visibility of posts without ad are only 2% due to high competition even you have thounds of followers.

3- Settings of Social Media Accounts
Although creating a Facebook page for your enterprise seems very easy, we experiance basic mistakes and explain how our customers can fix these problems or do their operation. On the other hand, creating an Instagram account which is connected the Facebook account has become a must. Accounts should be created and connected properly. And, running campaigns on both platform simultaneously is crucial.

4- Reach a Relevant Audience
Social Media users are tent to be “highly interacted”. Ads on social networks are more visible, clickable and shareable, because user visits social network sites more than once in a day and spend a lot of time on these sites. But each target audience is not relevant with each brand, product or service. The ads should be run without segmented correct audience. Instead of reaching every users, it is better to reach only “potential relevant user or users”.

You can accomplish all of these 4 main hints with an expert digital & social media agency. Your attempts with good intent in your company may result as failure and these may cause you to think that “SMA doesn’t work with us”. But truths are different: For avoiding such mischances, contact with Digital Exchange always gives you service, train and support.