Social Media Advertising Statistics That Matter to Marketers in 2021

The social media landscape is constantly evolving and changing. This situation also affects the social media usage habits of social media users. To make sure you reach the right audiences with the right communication, you need to know who uses social media and how. This can be achieved with data-driven information. The statistics we will share with you in this article focus on all major social media platforms and aim to give you a good idea of ​​what is happening on social media in 2021. You can continue reading for more detailed information.

Social Media Users, On Average, Spend More Than Two Hours on Social Media Every Day

The usage rate of social media platforms has increased noticeably since 2020. The pandemic has had a huge impact on how much time people spend on social media lately.

On average, users spent 145 minutes per day on social media platforms across multiple devices in 2020.

 Click-through Rate (CTR) for Social Networks Increases in Q2 2020

 

The success of social media advertising has increased since 2019. Social networks are showing a steady increase in click-through rates, as seen when comparing 2020 reviews with 2019 reviews.

 

Social Media Ad Impressions Increase 20% Every Year

 

According to Statista reports, more and more people are becoming open to social media advertising. This is especially true for passive advertising techniques, such as the use of stories and videos.

 

Social media ad impressions are increasing by 20% year over year, showing that there is no excuse for brands not to adopt social media ads to expand their market reach.

 

 

Although COVID-19 plunged the world into chaos, social media platforms attracted great attention during this period.

 

The average 1.3 million users joining social media platforms every day means 15 new users every second.

 

Source: Statista