Tiktok, which is already competing in many powerful applications in the e-commerce field, has launched ‘live shopping’ events by looking at internet shopping from a different location.
With the opportunity to shop only through the app without opening a separate tab for its users, the TikTok app makes it a great convenience for both parties who want to take advantage of this market. Originally launched only for Shopify-based sellers in the United States, UK, and Canada, the Live Shopping plug-in is currently preparing to partner with different applications in many countries.
It is not wrong to say that TikTok’s e-commerce audience, which is one of the highest popular practices in the eyes of generation Z. With the Live Shopping channel, where creators act as a bridge between brands and users, the e-commerce tab is intended to reach buyers quickly and easily.
Since TikTok announced that Live Shopping will be spread to a wide network at the TikTok World event, which took place in September 2021, there have been many question marks on both user and brand channels. The first was whether each TikTok user would have the Live Shopping tab. Responding to this question urgently, TikTok explained that in the future, each brand could create a shopping channel by setting up a click for Business account with the click-Tok profile.
TikTok, which can also be integrated with different shopping channels, comes with an innovation that can be used in conjunction with high-user e-commerce applications such as Shopify. It is not wrong to say that TikTok Live Shopping is strong proof that innovation and transformation in e-commerce will never end, giving users the chance to shop through TikTok or by referring to the brand's website.
How to Create a Shopping Channel in TikTok Live Shopping
TikTok’s curiosity is whether an entertainment and video-intensive social media platform will become a powerful e-commerce channel, especially with Live Shopping innovation that excites brands and creators. Come now, let's take a look at the features you need to create a TikTok Live Shopping account.
To use the Live Shopping channel in TikTok, which is the head of applications that address a large part of the Z-Generation, you must first have a TikTok account on your brand name.
With this account, you can open a business account to yourself by switching to clicking for Business. Once you have added the basics of your business to your profile, you can draw a roadmap by setting your goal, budget, and audience.
By creating brand collaborations with creators, you can promote your products so you can reach your target number of users and find a place for yourself in the e-commerce channel of TikTok. With shares targeting the Z-Generation, brand, and product add-ons added to fun videos, your chances of success in TikTok Live Shopping are increasing.
Tips for Success in TikTok Live Shopping
In Live Shopping, which is both fun and commercial, we can say that brands who want to attract the attention of TikTok’s user audience should have an impressive profile and website in the first place. The account profiles that need to be equipped, like a store window, are one of the most important factors that drive buyers. You can contribute to your TikTok Live Shopping adventure by including professional-eye product photos, clear and 34-character product titles, and content text that users can get detailed information on.
Collaborating with influencers with a high number of followers and quality and consistent shares is another detail that those who want success in e-commerce on TikTok should not miss. Choosing creators who share and collaborate to fit your products will give you a great advantage in brand awareness and availability at this point.
On the other hand, it is also important that you make sure that you speak the same language as them to reach your target audience in TikTok Live Shopping. If you want to develop a strategy that specifically wants to influence the Z-Generation, you can refer to emojis, phrases, and trendy video content that this generation uses frequently. It's also one of the details that take you one step further to put keywords in your content so that your brand and product can stand out in search engines.
We won't be able to help you until we tell you that the other key to success in TikTok Live Shopping is to produce fun content. When producing video content for your brand, it is a good choice to choose which topics will primarily entertain users and allow them to enjoy a few moments of enjoyment without ignoring that TikTok is an entertainment platform. You can be sure that users who find your video fun will have a stronger desire to explore your brand and products.
Finally, you can use TikTok Live Shopping with many applications such as TikTok Pixel, Shopify, BigCommerce, Opencart, and Shopline to expand your customer audience and ensure your brand is recognized in multiple e-commerce markets.
Tiktok for Business: The World where users and brands meet
''Don’t advertise. Make Tiktok.’’ Tiktok plans to quickly introduce the e-commerce market with its motto, aiming to bring the brand and user to live shopping, unlike traditional e-commerce platforms. The only requirement to have a Business account in Tiktok is to have a genuine Tiktok profile, enabling users to track the products and brands they are interested in and purchase the product they want throughout this stream.
Tiktok for Business, where you can switch with your TikTok account, will become a platform where users can find products and brands that match their interests after the application is developed. Aiming to create a fast and easy-to-move sales channel by matching user and brand data, the TikTok E-commerce team aims to make e-commerce an accessible marketplace for everyone, along with these innovations.
This innovation is a project that the Tiktok E-commerce team has been working on for a long time, where you can deliver your brand directly to your target audience and make instant sales through creators and videos. Looking forward to creating a real network, brands who want to promote their brand and products without spending large advertising budgets, but are also looking forward to a big transformation in the e-commerce market.
07 April 2022 Thursday tarihinde yayınlandı.
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