What is Infographic Design?

The term infographic has emerged by combining the words “Information” and “Graphic”. Infographics is a type of design that enables the transfer of certain data through graphics in an easier and simpler way.

The data supported by various graphics are turned into more understandable, fun and practical presentations. This method, which is frequently used in large-scale presentations, ensures that statistics that are tiring and contain more than one data type are displayed to the audience in a single design.

Thanks to infographics, you can make your presentations much simpler and more elegant. Since you can display your various data in a single page, you can handle multiple topics in a single presentation page. You save time as you can transfer information quickly with your infographic design. Infographic designs that you can use in various fields can take you to the next level. In this article, we will tell you how you can use it by giving you various information about infographic designs.

The definition of infographic may seem to include certain themes at the beginning, but infographic designs can be created on any topic. We can show traffic rules, environmental statistics, economic data, warning designs in the subway station, weather statistics, world happiness statistics and many other data to these subjects.

Why Use Infographic?

So, what are infographics good for? We can show the primary advantage of using infographics as the possibility of visual expression. Making a visual expression leaves a much more lasting impression on people's minds than written expression types. The infographic, which forms the basis of visual expression, allows the written text or data you want to tell to be much more understandable and entertaining for the audience.

It is very difficult to maintain the focus of readers or viewers while giving a long and written narrative, but you can make your topic much more interesting with infographics. Since infographic designs contain the key points of the subject you want to tell, they strengthen your narrative and attract the attention of the audience in a much more comfortable way by increasing memorability.

Thanks to infographics, you can visualize the numerical data and statistics you plan to present in a certain order and arouse curiosity in the minds of the audience. In this way, instead of repeating long and boring information in a written narrative, you can simplify your subject and present fluently with infographics that do not strain the eyes. In addition, infographics are a helpful tool to compare and contrast the data you have with other data.

How to Create An Infographic?

Marketers, on the other hand, can use infographics to increase or build brand awareness. If you want to use an infographic, there are many tools available on the internet. For example, you can easily create a custom design for your own purposes using tools like Canva or Piktochart. These tools will visualize your data and allow you to save your own infographics in a PDF or PNG format.

While creating an infographic, you need to pay attention to certain key points. First you need to create an outline and act according to your business goals. The content you will create should have a certain main idea and make the viewer aware of it. Headings should create a certain visual order and should not tire the eyes, while paragraphs should be created as plainly as possible. By paying attention to these points, you can create your own infographic designs and use them easily.