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Programmatic
What is Neuro Marketing?
Neuro Marketing is the technique of developing a marketing strategy from the results obtained by examining purchase perception in the human brain from beginning to end. These are the studies carried out to understand consumer beha...
How Brands Target Your Brain With Neuromarketing
Perception is everything when it comes to marketing, and decades of neuroscience and psychology research have given businesses greater insight into how we can make decisions and deftly shape our expectations....
10 Reasons Your Business Should Invest in Digital Transformation
Investing time and money in your digital transformation strategy is a must if you want to ensure a sustainable future for your brand. It will help you engage with consumers, increase operational efficiency, shorten the time it tak...
Inside in Game Advertising, Everything Brands Need to Know
Brands and marketers are finally starting to realize the power of in-game advertising. As the gaming community grows in size, so does the potential for brands to reach gamers directly through their chosen entertainment medium. In ...
What is D2C and What are its Advantages?
D2C (Direct to Consumer) is an e-commerce model that enables marketing and sales from producer to consumer without using any intermediaries. Thus, the producer and consumer side trade with each other and they do not pay any commis...
How to Market Brands and companies with Yandex Zen
Yandex Zen Yandex is a personal advisory service developed by the company Yandex based on artificial intelligence technologies. It can serve as a great marketing tool for creating potential sales, brand awareness and creating new...
Instagram is testing a newer immersive video viewing experience
Instagram is running design and algorithm-driven tests to give its users a better video content experience in the main Home feed....
Instagram Wants to Make DM More Fun!
The company added seven new features to make the messaging platform more interesting. Instagram aims to spend more time with these new features and users in the app, he says. ...
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