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What is Contra Marketing and How Is It Applied?
What is Contra Marketing and How Is It Applied?
"Everything is known by its opposite," which is one of the simplest and most basic philosophies of life. We also see the rule of thumb in the field of "marketing", which we encounter in almost every phase of life. Contra marketing...
TikTok Live Shopping: A New Page in E-Commerce
TikTok Live Shopping: A New Page in E-Commerce
With over a billion users on its inception, the TikTok app launched TikTok Live Shopping, which it has been working on for nearly a year. As social media accounts become an e-commerce network, TikTok has entered this market and c...
Podcast Suggestions for Those Who Want to Produce Digital Content
Podcast Suggestions for Those Who Want to Produce Digital Content
Podcasts are effective tools for marketing because they help brands reach a niche audience. According to research, podcasts help hypertarget audiences and provide a good return on investment. You can read podcast recommendations f...
How to Create Alerts for Digital Ad Performance Tracking?
How to Create Alerts for Digital Ad Performance Tracking?
If you are a brand that does business in a digital environment, the digital ads you provide are one of the most important steps that will improve your site performance. If you are setting a budget and advertising, you should also ...
5 Wrong Social Media Predictions / Marketers Were Wrong In 2021
5 Wrong Social Media Predictions / Marketers Were Wrong In 2021
In this post, we'll cover 5 social media predictions marketers got wrong in 2021 and strategies for making better predictions in the future....
Two Important Factors in Digital Marketing Strategy: SEO and PPC
Two Important Factors in Digital Marketing Strategy: SEO and PPC
For businesses that have just started their digital marketing activities, it can be quite difficult to set and properly manage the marketing budget. You may be debating whether to stand out in organic rankings or invest directly i...
Step into the Metaverse!
Step into the Metaverse!
As the world is rapidly becoming digital, almost every media that we are familiar with and have at our disposal is rapidly transforming itself and adapting to the digital universe. There is another concept that we are just startin...
The Way to Keep the Target Audience; Retargeting
The Way to Keep the Target Audience; Retargeting
Digital marketing has a very complex structure in itself. Many sub-specializations, concepts and processes work together and aim to highlight businesses. One of these concepts is called Retargeting. ...

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