An ideal e-commerce retargeting strategy minimizes abandoned baskets and maximizes the chances of your customers buying on your website. Our E-Commerce Retargeting Ad Service can improve you with an effective retargeting strategy.
Ecommerce Retargeting for Shopping Cart Abandonment
If you run an online e-commerce business, you understand the importance of attracting and converting new leads. But what happens when a user visits your site, adds an item to their cart, and leaves before making a purchase? How can you encourage them to come back to your site to complete the process?
What is Retargeting?
Did you know that 96% of people will leave a website without shopping?
Retargeting helps companies reach website visitors who don't convert right away. In other words, retargeting can help your business connect with potential customers after they leave your website and encourage them to return.
It requires the use of cookies to track user activity on the internet. You can place small pieces of code on your website, and every time a visitor enters your site, the code releases an anonymous browser cookie. If someone enters their email address on your site and leaves before making a purchase, you can trigger a personalized email with the products they viewed or placed in the shopping cart.
Also, retargeting can help you get the most out of your advertising budget, as you focus your attention on people who show that they're interested in your brand and allow you to focus. You can use clear, call-to-action, and promotional offers to encourage them to come back to your website and convert.
Why is retargeting important for e-commerce?
With retargeting, you can keep your brand in front of shoppers' minds. Every time a customer sees one of your ads, it reminds them of the product or service they're interested in. When they are ready to make a purchase, they can easily go to your store and do this.
Email retargeting; It allows you to trigger personalized emails when users enter their email address on your site and leave before making a purchase, and remind you of the products they viewed and items in the shopping cart.
This technique allows you to reach potential customers directly from their inbox and can help you drive qualified visitors back to your website.
Retargeting helps e-commerce stores regain lost revenue due to cart abandonment. People can visit your e-commerce site, fill their shopping cart with products, and then leave before completing the transaction. Sometimes it is because they change their minds, but in most cases, people get distracted and go to other sites before buying.
If someone fills the shopping cart, most likely the purchase intent is high. Retargeting allows you to remind them of this purpose and increase the chances of return and conversion.
When you use retargeting, you can segment your site visitors and create tailored ads to reach each group. For example, if someone looks at men's shoes on your site, you'll probably want to show that person a different ad than the one who shoppers for tote bags.
Retargeting allows you to reach visitors with personalized product information and recommendations based on their activity on your website.
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Ecommerce retargeting plans
If your e-commerce platform doesn't include a shopping cart abandonment function or you don't have a strategy of retargeting visitors with a high purchase goal via email, you may have missed a huge opportunity to generate additional revenue for your business.
Our experienced team offers e-commerce email retargeting triggered by browsing behavior. If a user visits your website and enters their email but leaves before completing a purchase, we may send a personalized email to this address with the products they viewed or owned in their shopping cart. Our goal is to bring you more revenue by bringing these high-quality visitors back to your site to buy.
